Stanley FatMax World's highest radio ad
Recording a radio ad at 8,000 feet
Stanley FatMax wanted a way to promote their new MIG hammer, which uses the latest MIG welding technology to make it stronger but half the weight of its predecessor. To hammer the point, they'd come up with a promotion through which customers could win a flight in a MIG jet to the very edge of space. We were tasked with creating a 30sec radio ad for the promo.