Foxtel Freedom of control

Announcing a TV technology that puts everyone in control

Foxtel needed to convince Australians that pay TV was better than standard TV. Leveraging Foxtel technology which gives the viewer more control over their shows, we created “The Freedom of Control”, a campaign based on the insight that when one person has control nobody is free, but when everyone has control everyone is free.

Below is the integrated campaign which featured TV, outdoor, press, radio and an app that gave users endless freedom over what to watch next.