Cadbury + Facebook Live Egg Hunt
The hunt that brought people back to Easter
Easter used to be about joy, wonder and chocolate, but then we grew up. Cadbury wanted to remind time poor, speed scrolling, social media obsessed Aussies, that they can still experience all the excitement of Easter without putting their phones down.
Introducing the Cadbury Live Egg Hunt, a first of its kind social experience for Facebook.
An Easter egg hunt for busy adults to take part in from wherever they are. Hunters scoured the animated 360 world searching for digital eggs, the first to comment on the eggs location were rewarded with Cadbury eggs in the real world.